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Using marketing analytics to drive superior growth

Rishi Bhandari, Marc Singer, Hiek van der Scheer

The use of analytical marketing enables enterprises to reduce the marketing costs in a drastic manner by focusing their spending on highly cost-effective actions.

see an introduction to the article

Dynamic Management: Better decisions in uncertain times

Lowell Bryan

Take effective decisions in a context of uncertainty.

see an introduction to the article

Competing through organizational agility

Donald Sull

Companies must develop their agility in three domains: strategy, resource allocation and operational processes.

see an introduction to the article

Quantifying the Impact of Marketing Analytics

Matt Ariker, Alejandro Diaz, Christine Moorman, Mike Westover

The return on investment of analytical marketing can be clearly demonstrated and can be greatly further improved.

see an introduction to the article

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