Publications > Themes : > Sort by relevancedate Real Innovation Requires More Than an R&D Budget Gina O’Connor Radical innovation cannot be summed up by the means used or the effectiveness of the R&D department; numerous other factors come into play. see an introduction to the article The innovation commitment Daniel Cohen, Brian Quinn, Erik Roth Two key tracks to create a culture of innovation. see an introduction to the article Using marketing analytics to drive superior growth Rishi Bhandari, Marc Singer, Hiek van der Scheer The use of analytical marketing enables enterprises to reduce the marketing costs in a drastic manner by focusing their spending on highly cost-effective actions. see an introduction to the article Dynamic Management: Better decisions in uncertain times Lowell Bryan Take effective decisions in a context of uncertainty. see an introduction to the article Competing through organizational agility Donald Sull Companies must develop their agility in three domains: strategy, resource allocation and operational processes. see an introduction to the article Quantifying the Impact of Marketing Analytics Matt Ariker, Alejandro Diaz, Christine Moorman, Mike Westover The return on investment of analytical marketing can be clearly demonstrated and can be greatly further improved. see an introduction to the article