Redesigning R&D and production practices in times of crisis (in french)

How to cut R&D and production costs while protecting the business over the medium- and long-term.

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Managing Costs the Smart Way

A review of the main cost management drivers.

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Using marketing analytics to drive superior growth

Rishi Bhandari, Marc Singer, Hiek van der Scheer

The use of analytical marketing enables enterprises to reduce the marketing costs in a drastic manner by focusing their spending on highly cost-effective actions.

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Balancing ROIC and growth to build value

Choosing between higher growth and sustainable profitability.

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The relative value of growth

Is it preferable, from the shareholder's point of view, to focus on growth or profitability?

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Quantifying the Impact of Marketing Analytics

Matt Ariker, Alejandro Diaz, Christine Moorman, Mike Westover

The return on investment of analytical marketing can be clearly demonstrated and can be greatly further improved.

see an introduction to the article