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There is nothing permanent except change.Heraclitus

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Seeing Around Corners

Seeing Around Corners

How to detect at the earliest possible stage the emerging trends on your market.

Author(s): Rita McGrath

Publisher: Houghton Mifflin Harcourt

Date of publication: 2019

Buy this book [amazon.com]


How can you detect—ideally before others—the emerging trends on your market? In other words, how can you sharpen your capacities in strategic anticipation? By seeking to spot “strategic inflexion points”—a change in regulations, the emergence of a new technology, or an event that modifies consumers’ expectations for example—, states the author of Seeing Around Corners, a professor at Columbia Business School and regular contributor to the Harvard Business Review.

This book reviews the key challenges that business leaders must face: understanding what weak signals are relevant in their sector of activity, spotting them at an early stage, explaining them to their staff to mobilize them towards a strategic transformation, etc. Ideas are clearly expressed, and supported by case studies and specific recommendations. Business leaders will find in it what they need to develop their prospective aptitudes and surf in an uncertain context.