Publications > Themes : Social Responsibility
Social Responsibility
How to accommodate the requirements of corporate citizenship, and make them a performance boost? How to manage the dilemmas that may arise?

Turning the Challenge of an Older Workforce into a Managed Opportunity
Rainer Strack, Jens Baier, Philipp Zimmermann

Consumers: Brands’ Response to Crisis Influences Loyalty
How the manner in which a company manages a crisis affects (or not) its customers’ loyalty.

Why Companies Do''Innovation Theater'' Instead of Actual Innovation
Steve Blank
Companies must adapt their modes of operation if they want to be able to conduct radical innovation.