Innovation

What CEOs really think about IT

Eric Monnoyer

How can CEOs ensure the profitability of the company’s IT investments?

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Do it, then fix it

Derek L. Lean, Robert E. Dvorak

Use a test and learn approach to develop IT projects effectively.

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Microsoft’s Modular AI Journey at its Global Demand Center

Denis Guz

An example of a jump in performance achieved through the data mining of the sales process monitoring.

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Chief ethics officer : prochaine fonction en vogue dans les entreprises

Sylvain Duranton

[Chief Ethics Officer: the next trendy position in business organizations] An analysis of the first drifts noted in AI and of the requirement for companies to respond to these new challenges.

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Jobs lost, jobs gained: Workforce transitions in a time of automation

A prospective study on the evolution of jobs that a global application of current robotics and AI technologies would entail.

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Building an Insights Engine

Frank van den Driest, Stan Sthanunathan, Keith Weed

Building a customer knowledge base, centralized and available to all: the Unilever example.

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The age of analytics: Competing in a data-driven world

Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, Guru Sethupathy

Most enterprises have not yet taken full advantage of analytical marketing. How can they engage more to really benefit from its opportunities for value creation?

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The New Patterns of Innovation

Rashik Parmar, Ian Mackenzie, David Cohn, David Gann

An article that analyzes the consequences of the eruption of data and digital tools on innovation models, notably collaborative innovation.

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Using marketing analytics to drive superior growth

Rishi Bhandari, Marc Singer, Hiek van der Scheer

The use of analytical marketing enables enterprises to reduce the marketing costs in a drastic manner by focusing their spending on highly cost-effective actions.

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A/B Testing and the Benefits of an Experimentation Culture

Wyatt Jenkins

The wealth of data available nowadays is a valuable asset—provided we know how to exploit them through methodical experimentation processes.

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