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Succeeding at the digital transformation of sales

Succeeding at the digital transformation of sales

Distance selling is expanding to all domains, both in B2C and B2B markets. How can you revise your marketing and sales processes to meet this evolution?
300b – Synopsis (8p.) Sales
Support customer orientation in the field

Support customer orientation in the field

The least qualified employees are often the ones in direct contact with customers—with a major impact on the perceived quality of service. How can you develop customer satisfaction through the engagement of your front-line employees?
235a – Synopsis (8p.) Customer Relationship
Subconscious roots of purchasing decisions

Subconscious roots of purchasing decisions

We are used to see humans as rational beings. Yet, most human behavior is managed automatically by the brain, without mobilizing reason. Can this be used to reinforce the effectiveness of your marketing efforts?
222a – Synopsis (8p.) Customer Relationship
Selling products and services by subscription

Selling products and services by subscription

Given the difficulty to foster loyalty among customers, and in a bumpy economic situation, subscription offerings are popular. Yet, adopting this economic model requires deep transformation. How can you successfully manage this transition?
296a – Synopsis (8p.) Offering
Price creatively to protect your margin

Price creatively to protect your margin

Companies often slash their prices to stay competitive, even though their consumers would sometimes be willing to pay more. How to price an offering as closely as possible to the perceived customer value?
201a – Synopsis (8p.) Marketing Strategy

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