The Sixth Sense
Managing uncertainty more effectively with the scenario planning method.
Auteur(s) : Ron Bradfield, Kees Van der Heijden, George Wright, George Cairns, George Burt
Éditeur : John Wiley & Sons
Date de parution : 2002
L'avis de manageris
This book notes that most companies aren't very good at predicting what will come next. Their approach tends to be rigid, conformist and excessively intellectual. The authors recommend systematic reliance upon scenario thinking - not as a means to foretell the future, but to learn to reason effectively in uncertain environments and prepare for different eventualities.