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The Heart of Change
How to appeal to emotions in order to change behaviors successfully.
Auteur(s) : John P. Kotter, Dan S. Cohen
Éditeur : Harvard Business Press
Date de parution : 2002
Author of the best-seller Leading Change, John Kotter, accompanied by Dan Cohen, explains in this book how companies have applied his change model, designed to help them avoid classic change management traps. The basic precept is that many change initiatives fail because leaders focus on collecting information, analyzing it and presenting the conclusions. However, people’s hearts must be reached to motivate them to move forward and take personal initiative. The “analyze-think-change” model doesn’t work
