Successful Mergers, Acquisitions and Strategic Alliances
Cultural integration as a key factor in successful mergers and acquisitions.
Auteur(s) : Charles Gancel, Irene Rodgers, Marc Raynaud
Éditeur : McGraw-Hill
Date de parution : 2002
L'avis de manageris
Companies increasingly use mergers and acquisitions as a vehicle for growth. However, over half of these ventures are observed to fail - often because cultural issues are under-managed. The authors recommend bridging existing cultures, rather than trying to merge them into something entirely new - and offer many practical instructions on how to do this.