New ideas about new ideas

New ideas about new ideas

Lessons from creativity champions.

Auteur(s) : Shira P. White, G. Patton Wright

Éditeur : Perseus

Date de parution : 2002

L'avis de manageris

The author, a consultant in innovation, interviewed one hundred corporate executives recognized for their creativity. From his study, she draws a plethora of ideas on just how they manage to be so creative.