Managing Creative People
How to organize the production of creative ideas?
Auteur(s) : Gordon Torr
Éditeur : John Wiley & Sons
Date de parution : 2008
L'avis de manageris
Gordon Torr was creative director for the Middle East and Asia for J. Walter Thomson, one of the world’s largest advertising agencies. In a very personal and lively style, he shares his often passionate convictions on how to organize the production of creative ideas. Although the book is about purely creative businesses, mainly in the fields of advertising and entertainment, it offers enlightening insights on managing creativity in general.
The way the book is written may initially be confusing to readers used to rigorously structured management books