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Rien n'est aussi contagieux que l'exemple.La Rochefoucauld

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How to be a leader in the "web 2.0" era?

Auteur(s) : Emmanuel Gobillot

Éditeur : KoganPage

Date de parution : 2009

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This little book attempts to provide an update on the challenges posed to managers today by the advent of social media. For example, how can you assert your leadership in an environment where individuals are increasingly autonomous? What real authority do you have when information is available to everyone in just a few clicks? How can you use social media to implement mass collaboration concretely? Gradually, the author paints a portrait of business leaders as facilitators, experts in dialogue and essentially capable of giving meaning to individual initiatives they no longer control.

This message isn’t necessarily revolutionary, but somewhat reassuring, as the
qualities of a good manager will apparently remain quite useful in the “Web 2.0” era!



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