Inside the Tornado
Succeed on high-growth markets.
Auteur(s) : Geoffrey A. Moore, Alex.S. Vieux
Éditeur : Harper Collins
L'avis de manageris
How to succeed in markets created by breakthrough innovations? Based on examples taken from the high-tech sector, this book offers concrete advice adapted to each step in the innovation process, from the moment the innovation first emerges, then becomes wildly popular, and finally becomes a commodity.