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Les champions continuent de jouer jusqu'à ce qu'ils y arrivent.Billie Jean King

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How to Grow When Markets Don't

How to Grow When Markets Don't

Jump-start your growth by inventing new forms of demand.

Auteur(s) : Richard Wise, Adrian J. Slywotzky, Karl Weber

Éditeur : Editions Warner Books

Date de parution : 2003

buy this book [amazon.com]


Traditional growth strategies have run out of steam. Launching great products, expanding internationally or growing through acquisitions increasingly produce disappointing results. Some companies have managed to surmount these obstacles. They did this by boosting their growth in an original way - by creating new types of demand. ""How to Grow When Markets Don't"" retraces the path taken by these demand innovators.


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