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Diriger, c’est s’en tenir avec force à ses convictions, c’est l’habilité à supporter les coups durs, c’est l’énergie pour promouvoir une idée.Benazir Bhutto

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Blue Ocean Strategy

Blue Ocean Strategy

How to reinvent a market by developing breakthrough offerings that outdistance competitors and provide lasting growth.

Auteur(s) : W. Chan Kim, Renée Mauborgne

Éditeur : Harvard Business Review Press

Date de parution : 2005

buy this book [amazon.com]


How to reinvent a market by developing breakthrough offerings that outdistance competitors and provide lasting growth? “Blue Ocean Strategy” is certainly not the first book to try to answer this question, but nonetheless makes one of the most stimulating contributions to the topic in recent years.
This book is admirable in many ways. It is written in a simple and direct style that is much more pleasant to read than most management books, and offers clear methodological recommendations that just about anyone can use to structure his or her thinking. It also offers a “suggestion box” chock full of a variety of original ideas, supported by numerous examples which include the Cirque du Soleil and the Australian wine [yellow tail] that have not often been cited in management literature to date.
Parts 1 and 2, devoted to building an innovative offering, constitute the core of the book, and should be covered first. Chapters 1, 2, 3 and 5, in particular, could be sufficient for a quick read, with enlightening illustrations in Appendix A. Part 3, which covers implementation issues, is more traditional in content, but nonetheless provides interesting additional material.


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