Using marketing analytics to drive superior growth

Using marketing analytics to drive superior growth

The use of analytical marketing enables enterprises to reduce the marketing costs in a drastic manner by focusing their spending on highly cost-effective actions.

Auteur(s) : Rishi Bhandari, Marc Singer, Hiek van der Scheer

Éditeur : McKinsey

Date de parution : 2014

Read this article on the publisher's website [McKinsey]