The Craft of Connection
Capitalizing fully upon communities of practice and informal networks requires a real managerial intervention.
Auteur(s) : Tim Laseter, Rob Cross
Éditeur : strategy+business, n°44, automne 2006
Date de parution : 2006
See this article on the publisher’s site [strategy+business]
Résumé
This article combats the preconceived notion that communities of practice and informal networks cannot, or should not, be managed. Although the authors recognize that formal management tools may not be compatible with social networks or communities, they emphasize the need for real managerial intervention to capitalize fully upon these drivers. To facilitate this task, they provide guidelines to help companies analyze their informal networks and point to key drivers of influence at their disposal.