Strategy as a Wicked Problem
How to approach strategic planning in a highly turbulent world?
Auteur(s) : Clark Gilbert, Joseph L. Bower
Éditeur : Harvard Business Review
Date de parution : 2002
See this article on the publisher’s site [Harvard Business Review]
Résumé
How can you approach strategic planning in a highly turbulent world? The author suggests making a comparison with the world of complex systems, and deduces several recommendations: i.e., get all stakeholders involved in making decisions, assert a strong identity, focus on action and continuously test the environment.