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Qui vit sans folie n'est pas si sage qu'il croit.François de La Rochefoucauld

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Sparking Creativity In Teams: An Executive’s Guide

Some simple techniques to develop creativity

Auteur(s) : Maria M. Capozzi, Renée Dye, Amy Howe

Éditeur : McKinsey Quarterly

Date de parution : 2011

See this article on the publisher’s site [McKinsey Quarterly]


Although creativity is often regarded as a feature of personality, neuroscience research shows that it is in fact relatively easy to develop. This article develops four lessons that anyone should be able to put into practice: immerse yourself in situations by laying assumptions aside, move beyond established rules and “doctrines,” use analogies and create constraints. A rapid perusal will convince you to develop your creativity by acquiring a few simple techniques.


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