Preparing for Evil
This article encourages companies to be proactive in tackling unforeseeable dangers in order to increase their chances of survival, reduce possible damage and better manage their image.
Auteur(s) : Ian I. Mitroff, Murat C. Alpaslan
Éditeur : Harvard Business Review, avril 2003
Date de parution : 2003
See this article on the publisher’s site [Harvard Business Review]
Résumé
Although it seems impossible to prepare for unimaginable crises, some extremely simple tools can help leaders think about the unthinkable. This article encourages companies to be proactive in tackling unforeseeable dangers in order to increase their chances of survival, reduce possible damage and better manage their image.