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Il est plus difficile de désagréger un préjugé qu'un atome.Albert Einstein

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Preparing for Evil

This article encourages companies to be proactive in tackling unforeseeable dangers in order to increase their chances of survival, reduce possible damage and better manage their image.

Auteur(s) : Ian I. Mitroff, Murat C. Alpaslan

Éditeur : Harvard Business Review, avril 2003

Date de parution : 2003

See this article on the publisher’s site [Harvard Business Review]


Although it seems impossible to prepare for unimaginable crises, some extremely simple tools can help leaders think about the unthinkable. This article encourages companies to be proactive in tackling unforeseeable dangers in order to increase their chances of survival, reduce possible damage and better manage their image.


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