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Les chefs-d’œuvre ne sont jamais que des tentatives heureuses.George Sand

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Making Money from Green Consumerism in the Downturn

"A brief outline of the winning strategies on the ""green"" market."

Éditeur : Arthur D. Little, Prism, janvier 2009

Date de parution : 2009

See this article on the publisher’s site [Arthur D. Little]

The authors of this article compile the findings of Arthur D. Little studies and several surveys to help readers understand the green market. Their essential conclusion is that the market today lacks supply more than demand! This short but highly instructive article offers clear tips on strategies that work, e.g., developing entire ranges rather than focusing exclusively on “green” niche products, communicating on ecological benefits by providing tangible information, etc.



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