La marque-employeur, plus importante que le salaire pour attirer les talents ?(Is the employer brand more important than salary to attract talent?)

Manpower conducted a large study on job seekers’ new practices. Based on the results of this survey, the article underlines the growing importance of the e-reputation, and the tendency of the candidates to rely not only on the sole communications of the enterprise. More and more people go to crosscheck the truthfulness of the enterprise’s statements at “grassroot” level. Practices that put the reputation of the enterprise in danger if its discourse does not align with the perception of its staff…