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Nothing is so contagious as example.La Rochefoucault

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Riding the Waves of Culture

Riding the Waves of Culture

The reference book to understand and successfully navigate behavioral differences related to national culture.

Author(s): Fons Trompenaars, Charles Hampden-Turner

Publisher: McGraw-Hill

Date of publication: 1997

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Managers are increasingly confronted with multicultural contexts in a variety of situations as they participate in international negotiations, form joint ventures or work for multinational corporations. In such situations, cultural differences can be a major stumbling block for managers unaware of their existence, but a distinct advantage for those who know how to use them.

• Why is recognizing national cultural differences so important?
• What major national cultural differences have been observed?
• How to capitalize on cultural differences?