Find Your Why

This book completes the previously published work of reference Start With Why, with an approach that is focused here on practice. In this second opus, the authors propose to accompany the readers in the identification of their own raison d’être?what motivates them and gives them the energy to get up in the morning. Over seven chapters, the authors present thought exercises to help readers better understand themselves, find more meaning in what they do and more easily gain the support of others for their projects. The advice provided is relevant for individuals who want to take a step back from their current activities and sources of motivation, and also for a company team or division seeking to reintroduce meaning into its daily assignments.

This book is designed above all as an assistant to coaching or to setting up thought workshops; it will nonetheless be of interest to any reader wanting to further explore and implement the lessons of Start With Why.