How companies respond to competitors: A McKinsey Global Survey

A study of the reactions of 1,825 executives confronted with strategic moves from their competitors.

Author(s): Kevin Coyne, John Horn

Publisher: McKinsey Quarterly

Date of publication: 2008 Information

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Understanding your competitors

Many managers give up on anticipating their competitors’ moves. And yet, competitors are less unpredictable than they might appear. How can you leverage competitive intelligence to fuel your own strategic choices?

328a – Synopsis (8 p.) Competition

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