> Publications > thematic collections > The new marketing challenges

The new marketing challenges

How to capitalize on neuroscience advances to understand your customers better? How to design products and services that correspond to today’s customers? How to turn social networks into a marketing driver? Forty pages containing a concentration of the best ideas in this domain.

€299 before tax instead of €245

Order

Our selection of 5 synopses

Subconscious roots of purchasing decisions

We are used to see humans as rational beings. Yet, most human behavior is managed automatically by the brain, without mobilizing reason. Can this be used to reinforce the effectiveness of your marketing efforts?

Habit marketing

Rather than trying to respond to clearly identified customer needs, companies may do better by working to become part of their routine.

What is the best approach to using social networks?

Social networks offer new perspectives in marketing approaches. How to fully tap these opportunities to really get value from them?

Developing a greener offering

Customers now generally expect companies to be environmentally responsible. Businesses that ignore this expectation risk being sidelined!

Ensure consistently high-quality customer interactions

The quality of the perceived customer experience depends heavily on the interaction of the customer with a given employee in the field. How to build a collective sense of quality of service in your organization?

Order