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Competitive Strategy

What strategy to adopt to become a leader in your market? What theories and practices to be inspired from to elaborate new approaches? 40 pages focusing on the best ideas on the subject.

€299 before tax instead of €245

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Our selection of 5 synopses

Winning strategies in a hypercompetitive market

How to stand out in a market where the least innovation is immediately copied?

Chinese thought and corporate strategy

The principles behind the thinking of classic Chinese strategists turn out to be surprisingly relevant for coping with today's corporate strategy issues.

Capitalizing on the innovations of others

Piggy-backing on the inventions of others, by transforming an original concept into a mass market, can be an attractive alternative to pure innovation strategy.

Clarify your strategic positioning

On what basis should you define your strategic positioning? This book puts the various approaches developed over the past two decades into perspective.

Coopetition, between cooperation and competition

New competitive strategy approaches have been developed by applying game theory to corporate strategy . Some interesting leads to explore?

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