Social Responsibility
How to accommodate the requirements of corporate citizenship, and make them a performance boost? How to manage the dilemmas that may arise?
Making Money from Green Consumerism in the Downturn
"A brief outline of the winning strategies on the ""green"" market."
Capturing the Green Advantage for Consumer Companies
Joe Manget, Catherine Roche, Felix Münnich
"A first-rate report on the increasing demand for ""green"" products."
Using Corporate Social Responsibility to Win the War for Talent
C.B. Bhattacharya, Sankar Sen, Daniel Korschun
How to leverage corporate social responsibility to develop employee engagement.
Lynn Sharp Paine: The Thought Leader Interview
Ann Graham
"An interview with the author of the book ""Value Shift"" (McGraw-Hill, 2003)."
The Business Case for Corporate Citizenship
An analysis of the reasons why a company should care about corporate citizenship.
Controversy Incorporated
David Cogman, Jeremy M. Oppenheim
Combine profit and social responsibility : an overview of sensitive industries.
Managing Corporate Reputation: Winning and Preserving the Licence to Innovate for Business Growth
Dean Slocum, Eric Turner
Consider corporate reputation as an asset and manage it as such.