Why bother making strategic plans?
The value of strategic planning lies primarily in the process of questioning and exchange that it requires.
What better way to involve employees as a whole than to engage in a collective strategic planning exercise? The concept may seem outmoded, in the age of agility and extreme uncertainty. And yet its benefits are decisive—and have less to do with the quality of the final plan than with the process of questioning and exchange that it requires.
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See also
Choose your key battles
How can we reduce the number of our strategic priorities to better achieve our objectives?
Consultants: What’s the point?
How can you develop your ability to secure good advice?
Base your strategy on your distinctive capabilities
The race for competitive advantage often leads to endless escalation. How can you break this cycle? One solution is to refocus your strategy on the specific capabilities that strongly differentiate your company.