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The real act of discovery consists not in finding new lands but in seeing with new eyes. Marcel Proust

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Why bother making strategic plans?

Why bother making strategic plans?

The value of strategic planning lies primarily in the process of questioning and exchange that it requires.

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What better way to involve employees as a whole than to engage in a collective strategic planning exercise? The concept may seem outmoded, in the age of agility and extreme uncertainty. And yet its benefits are decisive—and have less to do with the quality of the final plan than with the process of questioning and exchange that it requires.

Synopsis n.311b


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