The age of analytics: Competing in a data-driven world

Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, Guru Sethupathy

Most enterprises have not yet taken full advantage of analytical marketing. How can they engage more to really benefit from its opportunities for value creation?

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10 Principles of Customer Strategy

Thomas Ripsam, Louis Bouquet

How to create value continuously and propose a distinctive customer experience.

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Reigniting Growth

Chris Zook, James Allen

Advice to restart the growth engine when it runs out of steam.

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Making data analytics work for you—instead of the other way around

Helen Mayhew, Tamim Saleh, Simon Williams

How can you ensure that the efforts invested in your data management actually create value?

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A Better Return on Self-Awareness

David Zes

An analysis of 7,000 employee self-evaluations from 450 publicly quoted companies that shows a correlation between the level of self-knowledge of the employees and the stock-exchange performance of the company.

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Creating an Organic Growth Machine

Ken Favaro, David Meer, Samrat Sharma

An article that speaks in favor of accelerated organic growth and suggests four principles of action to accomplish this.

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Look around Économie circulaire

[Look around circular economy]   Consulting firm Deloitte and business school ESCP’s Circular Economy & Sustainable Business Models Chair share their perspective on the major challenges of the moment in this field, using numerous case studies.

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Deriving Value From Conversations About Your Brand

Brad Fay, Ed Keller, Rick Larkin, Koen Pauwels

Take real advantage of word of mouth to boost sales.

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How the Best Corporate Venturers Keep Getting Better

Michael Brigl, Nico Dehnert, Stefan Gross-Selbeck, Alexander Roos, Florian Schmieg, Steffen Simon

An overview of the mechanisms and best practices to invest in innovative external projects.

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What’s the Value of a Like?

Leslie K. John, Daniel Mochon, Oliver Emrich, Janet Schwartz

Make your presence on social networks profitable.

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