free trial
Log in
Manageris logoManageris logo

home | Manageris blog | newsletter | free trial | contact us FR | EN

The man who moves a mountain begins by carrying away small stones.Confucius

+
you are here : home > publications > Marketing > Pricing > synopses

Leadership

People Management

Executive Skills

Strategy

Organization and Change

Human Resources

Marketing

Finance and Measurement

Information Technology

Operational Performance

Corporate Citizenship

¬ access to all synopses

¬ Synopses index 2019


ALL SYNOPSES ON THIS SUB-TOPIC

Pricing

Sort by

Price creatively to protect your margin

Price creatively to protect your margin

Companies often slash their prices to stay competitive, even though their consumers would sometimes be willing to pay more. How to price an offering as closely as possible to the perceived customer value?

excerpt

order

Optimize your prices

Optimize your prices

To improve their profitability, most companies focus their effort on controlling costs. However, optimizing prices is another extremely powerful driver.

excerpt

order

Return to simplicity

Return to simplicity

Consumers today are increasingly stressed by an offering that is more and more complex. What if the answer were to return to simplicity?

excerpt

order

Added value, perceived value

Added value, perceived value

Success depends on the ability to create value perceived by customers as superior to the competition's. How to manage the value of your products and services?

excerpt

order

Contact us

¬ can’t access your account?

¬ Get your free Manageris Synopses

¬ View our subscription plans

¬ Subscribe to our Newsletter


TAG CLOUD

 

Leadership competitor Client Trust Silos Mergers culture Diversity Change Vision steering Motivation citizenship conflict Delegation Innovation Influence talent Execution Agility Decision-making Stress Strategy Uncertainty Growth
THEMATIC COLLECTIONS

 

¬ Change management

¬ Communicating effectively

¬ Developing creativity

¬ Facing uncertainty

¬ Influence and persuasion

¬ Managing in the digital age

¬ Nurturing trust

¬ Stress management

¬ Successfully transitioning to a new job

¬ The Coach's collection

¬ The HR Director's collection


Manageris produces synoptic content for executives and managers on management and strategy, and has developed "On-the-job learning" solutions intended to change managerial behavior and reinforce the quality of leadership.

All publications

¬ Strategy

¬ Leadership

¬ People Management

¬ Executive skills

¬ Organizations and change

¬ Human resources

¬ Marketing

¬ Finance and performance measurement

¬ Information technology

¬ Operational performance

¬ Corporate citizenship

¬ Advanced search

Thematic collections

¬ The leader's collection

¬ The Marketing director’s
   collection

¬ The Human Resource
   Director’s collection

¬ The New Manager’s
   collection

¬ The Coach’s collection

¬ Successfully transitioning  to a new job

¬ Managing a cross-functional
   project

¬ Mobilizing colleagues

¬ Influence and persuasion

¬ Optimizing innovation strategy

¬ Effectively getting out of crisis

¬ All collections

Subscriptions

¬ Manageris synopses

¬ Subscribe online

 

Headline synopses

¬ Becoming a top executive

¬ The agile organization

¬ The intuitive leader

¬ Managing teleworkers

¬ What is the best approach
   to using social networks ?

¬ Free trial

On-the-job Learning

¬ Client services

¬ Our clients

¬ Your challenges

¬ Contact us for a
   demonstration

 

Management nuggets

¬ Create a climate of constructive debate

¬ Monitor the progress of work without depriving employees of their autonomy

¬ Avoid blunders that sap motivation

¬ A strategic planning tool: the scenario method

¬ What is managerial courage?

Learn more

¬ About Manageris

¬ Our people

¬ Our expertise

¬ Our beliefs

¬ Legal

¬ Privacy policy

¬ Terms and Conditions of Sale

¬ Credits

¬ News & Events

¬ Blog

¬ Quotations

¬ Contact