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Companies often slash their prices to stay competitive, even though their consumers would sometimes be willing to pay more. How to price an offering as closely as possible to the perceived customer value?
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To improve their profitability, most companies focus their effort on controlling costs. However, optimizing prices is another extremely powerful driver.
Consumers today are increasingly stressed by an offering that is more and more complex. What if the answer were to return to simplicity?
Success depends on the ability to create value perceived by customers as superior to the competition's. How to manage the value of your products and services?
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