Pricing - Manageris : synopses

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We must take change by the hand or rest assuredly, change will take us by the throat.Winston Churchill

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Pricing

Price creatively to protect your margin

Price creatively to protect your margin

Companies often slash their prices to stay competitive, even though their consumers would sometimes be willing to pay more. How to price an offering as closely as possible to the perceived customer value?

Optimize your prices

Optimize your prices

To improve their profitability, most companies focus their effort on controlling costs. However, optimizing prices is another extremely powerful driver.

Return to simplicity

Return to simplicity

Consumers today are increasingly stressed by an offering that is more and more complex. What if the answer were to return to simplicity?

Added value, perceived value

Added value, perceived value

Success depends on the ability to create value perceived by customers as superior to the competition's. How to manage the value of your products and services?

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