ReCulturing
Ensure consistency between your corporate culture and your strategy and objectives.
Author(s): Melissa Daimler
Publisher: McGraw Hill
Date of publication: 2022
Manageris opinion
There's something reassuring about enshrining corporate culture in a list of values posted throughout the company’s corridors. But that would be to miss the point. According to the author of ReCulturing, culture is a living matter, constantly evolving and reconfiguring itself. Hence both a difficulty and an opportunity for corporate leaders. Certainly, a culture can go astray and become toxic, or become sclerotic and hinder strategic ambitions. But—precisely because it is the sum of individual beliefs and behaviors that evolve—a culture can also be reshaped, and thus updated. The key to success? Coherence: the symbols, speeches and actions of leaders must resonate with processes, motivational mechanisms, performance and recruitment criteria, etc.
A solid and pragmatic point of view.
See also
Realigning culture and strategy
The culture of an organization constantly reshapes itself to remain aligned with strategy. But obstacles sometimes stand in this convergence’s way. How can we draw inspiration from history’s great reformers to succeed in transforming our culture?