Leading Out Loud
Write an effective speech to influence people.
Author(s): Terry Pearce
Publisher: Harper Collins
Date of publication: 1995
Manageris opinion
Managers hoping to change their organization are rapidly faced with a huge communication challenge. They must effectively communicate their change program at conferences or meetings. Good speaking skills are extremely important on such occasions, because a speech can convince and energize people or conversely generate doubts about the future of a project.
• How to build a convincing speech concerning a change program?
