Purpose: Shifting from why to how
Advice on how to ensure that a company’s purpose effectively inspires its employees’ actions, despite the urgencies and priorities of daily life.
Publisher: McKinsey Quarterly
Date of publication: 2020
Read this article on the publisher's website [McKinsey Quarterly]
This article is one of the sources used in Manageris’ synopses:
Defining your company’s corporate purpose
More and more companies are choosing to clearly state what they provide to society. But there is nothing anodyne about this approach: it must be at the same time collective and efficient, inspiring and rooted in reality. How can it be steered?