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All that we are is the result of what we have thought.Buddha

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Purpose, not platitudes: A personal challenge for top executives

How can a leader bring their company’s purpose to the surface? The authors of this article suggest four areas for reflection. What do the employees think? What does the leader feel deep down? What matters for the future? What do the other actors of civil society think?

Author(s): Arne Gast, Nina Probst, Bruce Simpson

Publisher: McKinsey Quarterly

Date of publication: 2020

Read this article on the publisher's website [McKinsey Quarterly]

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