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Purpose, not platitudes: A personal challenge for top executives

Purpose, not platitudes: A personal challenge for top executives

How can a leader bring their company’s purpose to the surface? The authors of this article suggest four areas for reflection. What do the employees think? What does the leader feel deep down? What matters for the future? What do the other actors of civil society think?

Author(s): Arne Gast, Nina Probst, Bruce Simpson

Publisher: McKinsey Quarterly

Date of publication: 2020

Read this article on the publisher's website [McKinsey Quarterly]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Defining your company’s corporate purpose

Defining your company’s corporate purpose

More and more companies are choosing to clearly state what they provide to society. But there is nothing anodyne about this approach: it must be at the same time collective and efficient, inspiring and rooted in reality. How can it be steered?
310a – Synopsis (8p.) Vision