Playing to Win in Emerging Markets
A survey highlighting the competitive difficulties of global groups in emerging markets.
Author(s): Amitabh Mall, David Michael, Lori Spivey, Andrew Tratz, Bernd Waltermann, Jeff Walters
Publisher: The Boston Consulting Group
Date of publication: 2013
Synopsis
This article is one of the sources used in Manageris’ synopses:
Addressing the upheavals of the global markets
The globalized organization is generally considered to be a reference model. Yet, distance remains a real obstacle, all the more so since this model is today confronted with several disruptions. How can you rethink your performance levers on international markets?
278a – Synopsis (8p.)
Resilience