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All that we are is the result of what we have thought.Buddha

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Playing to Win in Emerging Markets

A survey highlighting the competitive difficulties of global groups in emerging markets.

Author(s): Amitabh Mall, David Michael, Lori Spivey, Andrew Tratz, Bernd Waltermann, Jeff Walters

Publisher: The Boston Consulting Group

Date of publication: 2013

Read this article on the publisher's website [BCG]

This article is one of the sources used in Manageris’ synopses: