Harnessing the power of shifting global flows
The major trends to take into consideration for an international strategy.
Author(s): Jacques Bughin, Susan Lund, James Manyika
Publisher: McKinsey Quarterly
Date of publication: 2015
Synopsis
This article is one of the sources used in Manageris’ synopses:
Addressing the upheavals of the global markets
The globalized organization is generally considered to be a reference model. Yet, distance remains a real obstacle, all the more so since this model is today confronted with several disruptions. How can you rethink your performance levers on international markets?
278a – Synopsis (8p.)
Resilience