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However beautiful the strategy, you should occasionally look at the results.Winston Churchill

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Bias busters: Taking the ‘outside view’

Improving strategic previsions by referring to a category of projects rather than limiting the analysis to the project itself.

Author(s): Tim Koller, Dan Lovallo

Publisher: McKinsey Quarterly

Date of publication: 2018

Read this article on the publisher's website [McKinsey Quarterly]

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