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Influence and persuasion

How to strengthen your influence in your organization? How to develop your persuasion skills? How to have a lasting influence on respondents? 40 pages focusing on the best ideas on the subject.

€299 before tax instead of €245

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Our selection of 5 synopses

Use your influence effectively

An original slant on the mechanics of power and influence in business organizations.

Managing knowledge in the era of globalization

Understand the mechanics of creating knowledge to adapt your organization to the challenges of globalization.

The keys to persuasion

Managers must be able to persuade others every day. To do this effectively, they must learn to adapt their persuasion strategy to individual decision-making styles.

Use persuasive techniques to obtain adhesion

Managers today need more than just good ideas; they must also be able to convince people. How to develop your powers of persuasion?

The narrative leader

Presenting purely rational arguments is not enough to influence people on a sustainable basis. How to use storytelling to develop your influence?

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