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The Speed of Trust

The Speed of Trust

How to build trust by relying on its fundamentals.

Author(s): Stephen M. R. Covey, Rebecca R. Merrill

Publisher: Free Press

Date of publication: 2008

Buy this book [amazon.com]


How to build trust? Stephen M. R. Covey addresses this both universal and tricky question in a convincing manner. He starts by identifying the four pillars that make us credible in our own eyes and in these of others—our integrity; the clarity of our intentions; our capacities in the domain in which we claim to inspire confidence; and the results we achieve. He insists on the complementarity of these pillars and clearly explains the role each plays. He then analyzes thirteen concrete behaviors that are essential to build trust—for example, “talk openly”, “correct your mistakes”, etc. Far from simply listing these behaviors, he describes what they imply in our daily lives and provides for each of them a few specific pieces of advice to improve in that domain. He bases his argument on numerous quotations and returns of experience from high-standing leaders, which makes the read very lively. The book concludes with a broader perspective on how to apply this trust to your organization and your market. A very informative essay that presents the fundamentals of trust in a simple manner without being simplistic.