The Profit Zone
Discover the principles behind the success of value creation champions.
Author(s): David J. Morrison, Adrian J. Slywotzky
Publisher: Three Rivers Press
Date of publication: 1998
Manageris opinion
In this sequel to ""Value Migration,"" the authors take a look at companies which have managed to grow profitably over a sustained period of years, such as Coca Cola, GE Plastics, Disney, Intel, etc. This book shows that their success is based on their ability to reinvent the rules of the game in their respective industries on a continuing basis. It provides ideas on how to take inspiration from these experiences.