The New Silk Road
As the Chinese economy becomes more open, what are the keys to launching a successful business in China?
Author(s): John B. Stuttard
Publisher: John Wiley & Sons
Date of publication: 2000
Manageris opinion
Many Western companies pulled out of the yet promising Chinese market as they tired of coping with joint-venture partner conflicts, low productivity, etc. ""The New Silk Road"" presents the conclusions of eleven leaders that did manage to forge a position in this market despite these challenges.