The Individualized Corporation
Develop an entrepreneurial spirit and sense of initiative in your organization.
Author(s): Sumantra Ghoshal, Christopher A. Bartlett
Publisher: Harper Collins
Date of publication: 1998
Manageris opinion
How to instill initiative and entrepreneurial spirit in a vast organization? The authors offer an answer in the form of a customized corporate model, built from their observations of corporations like ABB, General Electric, 3M and McKinsey. One important dimension lies in the values promoted by the company, such as self-discipline and confidence.