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The Ethnographic Interview

The Ethnographic Interview

A reference work in the field of anthropology that presents the main categories of questions to ask when conducting an ethnographic interview and explains both their use and purpose.

Author(s): James P. Spradley

Publisher: Wadsworth Cengage Learning

Date of publication: 2016

Manageris opinion

See also

The ethnographer’s eye

The ethnographer’s eye

Numerical data alone is insufficient to grasp the whole reality on the ground. How can the ethnologist's perspective help executives, through a better understanding of how teams work, to succeed in bringing about change?
350a – Synopsis (8 p.) Change Management