The Delta Project
Clarify your strategic positioning.
Author(s): Dean L. Wilde, Arnoldo C. Hax
Publisher: Palgrave
Date of publication: 2001
Manageris opinion
Competitive strategy is strongly influenced by the principles defined twenty years ago by Michael Porter. Since, other schools of thought have promoted core competencies or customer intimacy as the key to strategic positioning. ""The Delta Project"" reconciles these different approaches, and emphasizes the need to align company practices with the selected approach.