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However beautiful the strategy, you should occasionally look at the results.Winston Churchill

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Profiting from Uncertainty

Profiting from Uncertainty

Using scenarios as a foundation for your strategic choices.

Author(s): Paul J. H. Schoemaker

Publisher: The Free Press

Date of publication: 2002

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Many managers admit that they are daunted by the task of building a strategy that takes account of uncertainty. Traditional decision-making support tools reach their limits in such an unpredictable environment.
""Profiting from Uncertainty"" shows managers how to use scenario planning to avert common traps and capitalize on the inherent opportunities of uncertainty. The author goes into great detail in describing how to use this approach to build a strategy that will help cope with the stakes of uncertainty.