Managing the Human Animal

While we are now in the information age, our minds are still in the Stone Age! This is the observation made by evolutionary psychologists. They show that our instincts have emerged over hundreds of millennia of human evolution in response to challenges very different from those that confront us today. Managing the Human Animal extrapolates this thinking to the world of business. The author identifies a number of deeply embedded human instincts that are often contradicted by companies for no particularly good reason. He therefore dispels several common management myths.