Le leader anthropologue

[The Leader as an Anthropologist]

 In what ways can an anthropological approach help a leader support the continuous evolution of their organization? Anthropology offers valuable tools to refine organizational diagnoses. It highlights the value of Thick Data, qualitative data derived from observation and attentive listening. Where Big Data reveals general trends, Thick Data sheds light on their meaning, by providing access to the underlying reasons for behaviors. This work illustrates, through numerous business examples, how these methods can complement statistical analysis and become a genuine lever of transformation.