Inventuring

Pressured by the need to innovate despite bureaucratic structures, companies would benefit from developing an incubation activity, known as ""Corporate Venturing"" in many management publications. Especially since, as underlined in chapter 12 of this book, companies have resources (people, skills, money, technology, etc.) that can be very attractive to entrepreneurs who want to develop an idea.
The most concrete recommendations of the book to develop incubation skills are found in section 2. Chapters 5, 6 and 8 show how to establish an effective process to generate ideas and select projects, based on examples such as Roche Diagnostics. These are complemented by chapter 13, where the parallel study of Cyntec and British American Tobacco sheds light on the dos and don’ts in this domain. Ways to maximize the chances of success of selected projects are described in chapters 9 and 10, structured around the example of Guinness Good Times.